Ka dib saameynta cudurka faafa, suuqa isticmaalka biirka ayaa si tartiib tartiib ah u soo kabanaya.2023, biirka farsamada gacanta ee dhamaadka-sare, ballaarinta, iyo isdhaafka ayaa noqon doona ereyo fure u ah horumarinta warshadaha.
Ballaarinta Brewery
Warshadaha biirka, maalgashiga iyo balaadhinta wax soo saarka shirkadaha biirka ayaa si xawli ah ku socda.
Tan iyo 2022, Budweiser Asia Pacific ayaa ku dhawaaqday in warshad biir ah oo farshaxan ah oo leh awood wax soo saar oo 10,000 oo tan ah oo ku taal Putian, Fujian ayaa si rasmi ah loo bilaabi doonaa;Chongqing Brewery ayaa ku dhawaaqday inay kordhin doonto maalgashiga, iyada oo wadarta maalgashiga ku dhawaad 3 bilyan yuan, si loo dhiso saldhig cusub oo wax soo saar ah oo ku yaal Foshan, Guangdong;
Yanjing Beer iyo Tsingtao Brewery ayaa shaaca ka qaaday dhowr mashruuc oo dhismo iyo dayactir warshadeed ah;
Mashruuca balaarinta ee Zhujiang Beer oo wadarta maalgashiga 730 milyan yuan ayaa la horumarinayaa.
Isdhaafka
Sida isticmaalka qof kasta ee suuqa biirka gudaha uu gaaro cirifka, shirkadaha biirku waxay qaadan doonaan qaab-track-track badan, iyo goobta khamriga Luozi sidoo kale waa sahaminta iyo kabidda shirkadaha biirka ee xeeladahooda mustaqbalka.
Shirkado badan oo biirka ayaa midba midba midka kale ku soo tuujiyey jidka khamriga.Beerta Khayraadka Shiinaha waxay ku lug lahayd warshadaha khamriga marar badan, waxayna si isdaba-joog ah u maalgelisay Shanxi Fenjiu, Jingzhi Baijiu, iyo khamriga Seed Golden;Zhujiang Beer wuxuu damacsan yahay inuu dardargeliyo beerista ganacsiga khamriga;
Kooxda Jinxing oo Bilowday Waddada Hawl-galka Kala Duwan, iyo Qaab-dhismeedka Wershadaha ee Ballaadhan oo ah "Samaynta Khamriga+ Dhaqashada Lo'da+Dhismaha Guryaha+Qamriga Galitaanka"......
Laga soo bilaabo biirka ilaa khamriga, sababtu waa, marka dhinac laga eego, faa'iidada warshadaha khamriga ayaa badan, dhinaca kale, kororka xaddidan ee suuqa khamriga.
Nuxur ahaan, waa olole ay bilaabeen shirkadaha biirka ee warshadaha khamriga, shirkado badan oo biira ayaa laga yaabaa inay mustaqbalka maalgashadaan shirkadaha khamriga.
Beer farshaxan
Marka la hagaajiyo heerka isticmaalka dadka, warshadaha biirka ayaa isbeddelay kor u kaca ilaa tayada korodhka, iyo qaybta biirka farsamada ayaa noqotay side muhim u ah soosaarayaasha si ay u cusboonaysiiyaan qaab dhismeedka alaabadooda.Sidoo kale waa raad lama huraan u ah biirka farsamada gacanta inuu ka guuro niche una guuro dadweynaha.Maalmahan, isbeddelka samaynta farsamada ballaaran ayaa bilaabay inuu soo muuqdo.
Budweiser, Tsingtao Brewery, Yanjing iyo kooxaha kale ee biirka ayaa bilaabay inay dhisaan khadadka wax soo saarka biirka ee farsamada gacanta.Tafaariiqleyaasha iyo shirkadaha cuntada sida Hema iyo Haidilao waxay galeen jidka biirka farsamada gacanta.2022, biirka farsamada gacanta waxaa door bidi doona caasimado kala duwan, iyo noocyada sida Xuanbo Beer iyo Beerka Zero Beer waxay heli doonaan lacag badan oo maalgelin ah.
Korodhka qiimaha
Maaddaama qiimaha tamarta kor u kaca iyo qiimaha alaabta ceeriin ay saameyn ku yeelato kharashka wax soo saarka, cadaadiska sicir bararka ayaa sii wadi doona inuu ku dhufto beeralayda biirka, iyo warshadaha biirka ayaa la kulmay duufaan qiimaha korodhka ah.
Sannadka 2022, shirkadaha waaweyn ee biirka hormuudka ka ah waxay yeelan doonaan koror cad oo ah celceliska qiimaha halbeegga iyo korodhka faa'iidada.Shirkado badan oo biir ah oo caan ah, oo ay ku jiraan Shiinaha Resources Snowflake, Tsingtao, Budweiser, iyo Heineken, ayaa ku dhawaaqay inay hagaajin doonaan qiimaha wax soo saarkooda biirka.
Waqtiga boostada: Febraayo-20-2023